Creating a great sales pitch is an art form.  Insert a memorable sales hero and that same pitch can become immortal.

We all know how to tell stories, but only the best storytellers have harnessed the power needed to turn a story into legend. What is the key ingredient?  The hero!   

Every business wants to raise customer engagement and drive revenue growth, and many sales professionals rely on facts and figures to wow customers, but a strong sales hero can engage your customers at a deeper, more emotional level.

Research shows that stories are 22 times more memorable than facts. Implement the Sales Heroes Program today and discover the stories that will make your company become immortal!

Some stories stand the test of time and others simply don’t. What are the key elements that lead to storytelling success?

1. Keep it Simple

Urban legends like Bigfoot, the Loch Ness Monster, and that guy who had his kidney stolen in Vegas seem to live on forever. Keeping a story simple and easy to remember is the most important predictor of success. Complicated stories are easily forgotten, but if a story can be repeated with the same emotion and energy as the first time it was ever told it is much more likely to live on in the hearts and minds of those who have experienced it.

2. Make it Emotional

Great characters drive story.  Movies, books, and television shows would not be successful with out them.  So how do we create characters that are memorable and emotionally relatable? We must push the limits of our creativity, inserting amazing heroes that connect with customers on a deeper, more emotional level. Ultimately, it is the trials and tribulations of the hero that allows us to relate to the most memorable aspects of a story.

3. Leave a Legacy

Just simply telling a story, making a sale, or doing a good job can’t be enough. Today’s customers demand that their relationship with your company translate into something bigger. Every company can sell a product or service, but what if your sales professionals could sell a better life? Working to leave a legacy is the secrete sauce that companies must perfect if they want their products and services to become immortal.